“How I Ride” Commercial: Behind The Scenes
When Propella approached me with the single notion that they “wanted a lifestyle commercial” I was immediately interested in the project. Their budget was admittedly smaller than what would be required to create such a high level piece but a mentor of mine once told me to do work for either money, building a relationship, or for your portfolio. So I cut my financial gains in half and set out to create something high level for my portfolio and it really paid off.
Grab a beverage and get cozy because this is my best behind the scenes piece yet. Watch until the end to see the client’s reaction to the final video and how I was able to create a rough version of the commercial prior to filming a single shot.
I truly hope that you enjoyed viewing this in-depth process. I strive to transparently show how the magical on-screen moments are made and if you want to see more of this content, there are two ways for you to stay in the loop:
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