3 Unique Video Projects From 2020
I’ve lead a boutique video production company for the past decade and I really thought that I had seen it all prior to 2020. I’ve filmed out the back of a moving vehicle, I’ve had an actor dunk their head in toilet for a fight scene, and I’ve even been chased by a wild turkey while filming (it was terrifying) but this year has been a game changer. With COVID-19 altering what’s possible in terms of production, I’ve been forced to truly think outside of the box for how I help my clients tell compelling stories.
Client Appreciation Video
I jumped at the opportunity when Portent reached out with the idea of creating a 2020 recap video showcasing how their staff has adapted to working remotely. The goal here was to create something fun and playful that would allow clients to feel closer to the team despite the lack of in-person collaborations due to COVID-19.
This project was 100% filmed on cell phones and webcams:
It’s fun, quirky, and allows their clients to instantly interact with the Portent team even if they haven’t met in person for a majority of the year.
Medical Services During COVID-19
I had a blast returning to my hometown to direct a series of videos for Proliance Puyallup Surgeons showcasing how the clinic is taking their patients’ health seriously during the pandemic.
Of course filming took place during the pandemic so we had to exercise great caution - the entire experience felt very meta given that we were creating media surrounding medical safety while we were practicing the same safety standards while on set.
Remotely Captured Content
I’ve captured 100+ remote video calls at this point (never thought I’d say that) and the work just keeps coming. We’re creating brand videos, fundraisers, and even 30 second TV spots from the remote video calls. I’ve created so many pieces of remote content that I’ve even created a blog that breaks down how I approach this work so that others can follow suit.
At the end of the day, you’re still dealing with webcam quality footage in these pieces of remote content but a good story/message will ALWAYS be able to make a large impact.
Start thinking outside of the box and you will see that there are many methods of storytelling still accessible to you and your team.
I strive to transparently show how the magical on-screen moments are made. If you want to see more of this content, there are two ways for you to stay in the loop:
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