After the last decade of leading the video content charge for marketing campaigns, I’ve learned a thing or two about how companies can most effectively utilize their available budget. I’m not talking about where we can find cheap music or how to source free locations (though these are both helpful skills). I’m talking about how content can be repurposed in SO many affordable ways.

1. Turn your horizontal content into vertical content.

Not all content can easily be translated to a vertical platform so you may need to get creative. Below are a few creative ways to reframe content if it doesn’t naturally fit vertically (1080×1920).

2. Create multiple deliverables.

Have a 3 minute flagship piece or even 30 second commercial? Turn that content into shorter more bite size pieces for social media. It’s relatively easy to cut down and create additional deliverables from final products. Don’t forget to think outside the box! You could create a looping web banner for your website, make a version of your video for looping on screens at events, or you could even create GIFs to use as reactions on social media!

The time it will take an editor to create a new deliverable will differ project to project but you’ve already paid for the production, so it’s a relatively low lift to maximize your content. Touch base with your editor and at least get a quote, it may be less than you think!

3. Always use captions!

The stats on people using captions are astounding! Captioning isn’t just for the Deaf community or for hospital waiting rooms anymore. Verizon Media (not sponsored) found that 69% of people are viewing content with captions nowadays.

There are a few ways to utilize captions and make your content more accessible. One way is to burn in the captions, which means that the words are permanently a part of the video. This is good for platforms like Instagram since there isn’t a way to use an SRT file on Instagram. What’s an SRT file? SRT (SubRip Subtitle) is a file that stores the words/script and their correlating timecode information. This allows you to upload your captions separately from your video, giving the viewer the ability to turn the captions on and off. This is great if your viewer is on a platform like YouTube or Facebook. Here’s how you can add an SRT file to your Facebook videos.

If you’ve got pre-existing content that you want repurposed, feel free to reach out through my contact form and we’ll see what we can do for you. Better than that though, try keeping these methods of success in mind when planning out your next campaign and you’ll already be ahead of the competition.

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3 Easy Ways to Maximize Your Video Content

1. Turn your horizontal content into vertical content.

2. Create multiple deliverables.

3. Always use captions!